The opportunity
that I am venturing into is a similar to a ride-sharing service. But I am
offering a service beyond just rideshares, but service shares of all kinds. For
example, people can call on their driver and get food delivered from anywhere.
It gives people an opportunity to become entrepreneurs themselves. It allows
people to be their own boss, work their own hours. It gives customers the
ability to travel and get things done at a lower than normal cost, increasing
productivity. They can get anything delivered, anytime. It’s like Uber and Lyft
but with endless opportunities.
Geographically
and demographically this market can help people in all regions and from all
demographics. Rural areas have very few options for delivery services and
taxis. This can help people to get around and get things done in their
community. In the big cities, it is very helpful to people who live in high
rise apartments and don’t have the time or ability to get things delivered
themselves, or if they don’t want to take public transportation.
Demographically, people of all ages, races, and classes can use this service.
People who are too poor to buy their own car can use the ridesharing service,
while people who are rich and don’t want to bother to drive their own car can
use it as well. It really is a helpful service for all people, because everyone
moves around and everyone eats food.
This opportunity
is huge, because it’s something that some people will use on a weekly (or even
daily) basis. The window of opportunity will always be open because although
there are similar services in existence already, there is always room for
improvement. If I can expand on an idea that already exists and find my own
customer base and keep them satisfied, I have a huge opportunity for success.
My customers all
have one thing in common, they need assistance. Whether it be that they can’t
walk and need their groceries delivered, or they just need a ride somewhere. My
innovation is that I am selling them a transportation service. I am selling the
customer a ride in a vehicle or a delivery from a hired driver, from anywhere
they wish. Corporate restaurants that do food deliveries and taxi companies
charge a great deal for a small service, and in most cases, pay their employees
a small hourly wage. This company gives the customer convenience of getting
something done with the knowledge that the majority of their fare goes directly
to a person’s paycheck and not to a huge corporation.
This type of
business has been successful because of the convenience. In this day and age
people put a huge emphasis on saving time and not being inconvenienced. They
are willing to pay to get things delivered to them when it saves them a trip
they don’t want to spend the time to make. It allows them to get around town
without needing to drive themselves. They are helping everyday average people
to earn money on their own.
What my idea has
that no one else has is options. There are many uses for this service and it
can only get better and better. Focusing on customer and employee satisfaction
by creating a rewards system when the services are used is what will keep them
coming back. It’s one of those things you don’t realize how much you value
until you stop using it.
I have a lot of
ideas for this company, but I still have to figure out how to put the pieces
together. I think it is very possible to offer a wide range of services from
one app instead of several, but of course it is a bit of a challenge to make it
all work when it is a completely new business model. The next step for me is
figuring out how to pull in my first set of customers and independent
contractors.
