Week 11 Reading Reflection

1. There was nothing that really surprised me in this chapter. It all seemed to make pretty good sense to me.
2. The part that was a little confusing to me was the part about the innovation landscape gap. I didn't understand what the author meant at first.
3. If I could ask the author anything it would just be what strategies have worked best for him. I would also ask what the worst strategy he has used.
4. The part I disagreed with was when the article said you can only create value for a potential customer by saving them money or by helping a cause.